“Amazon Music Presents Off To College With Kane Brown,” an exclusive concert and livestream, will bring a high-energy back-to-school celebration to the University of Wisconsin–Madison on Sept. 5.
The student-only event will take place on Library Mall, beginning at 5:30 p.m. CT with the First Day Ready campus block party. Country star Kane Brown will headline the evening, performing a mix of recent hits and fan favorites. DJ D-Nice will open the in-person celebration with a high-energy set, which will be exclusive to attendees and will not be part of the livestream.
The concert livestream will begin at 7:30 p.m. CT and will be available through the Amazon Music app, Amazon Music channels on Twitch and Prime Video, and the Amazon Live channel on Fire TV and Samsung TV.
“I am so ready to bring our show for an incredible night at the University of Wisconsin-Madison,” Brown said. “We’re going to have a high energy, big party of a show at the campus. I’m excited to work with Amazon Music to share this concert with fans all over the world. It’s going to be a night we’ll never forget!”
The concert will serve as the finale of Amazon Ads’ First Day Ready campus block party, part of the company’s back-to-school campaign. Inspired by the concept of “one street, many storefronts,” the event will feature sponsors including Michael Kors, SharkNinja and Gatorade, each offering immersive experiences designed to put a new spin on familiar aspects of college life.
Throughout the block party, students can visit interactive storefronts, participate in games, sample products and enjoy creator appearances and other activities. The evening will culminate with Brown taking the stage for a live performance, giving students a memorable start to the new academic year.
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